Each season provides an array of beautiful fresh produce, ensuring a year filled with a range of fruit and vegetables that give our body all the nutrition necessary to stay healthy. But why is it important for us to consume the freshest produce?
Produce that’s in-season is always fresh, ripe and tastes better. Fruit and vegetables that have been left to ripen naturally and harvested at the right time, tend to carry a lot more nutrition and flavor. Cooling and heating fruit and vegetables in order to prolong shelf life or speed up the ripening process can reduce the flavor and decrease the benefits. Anti-oxidants such as Vitamin C, folate and carotenes will rapidly decline when stored for periods of time. Locally in-season sourced fruit and vegetables will also look a lot brighter and much more vibrant rather than limp and dried up.
PICO farms ensures providing consumers with the freshest produce by implementing a ‘harvest upon order’ strategy; only picking in-season produce off the farms after it’s been ordered.