Seasonal boxes

In this moment of profound sadness, we come together to honor the remarkable life of Eng. Alaa Kamel Diab, a visionary leader and a pillar of strength whose immense passion for agriculture was outmatched only by his love for his family and his community. His untimely passing is a significant loss, not just for those who knew him personally, but for the entire agricultural community at large. Eng. Alaa built on the foundations laid by his esteemed father, Dr. Kamel Diab, and devoted his career to expanding his family’s legacy into one of global repute and excellency – a success that became the hallmark of his career.
His innovative approach and bold vision led to significant breakthroughs, particularly with the introduction of the avocado cropin Egypt, a product once unfamiliar to many, which he transformed into what is now a flourishing industry for export. Under Eng. Alaa’s leadership, table grapes underwent a remarkable transition from a modest local crop to one of Egypt’s foremost exports, marked by his adamant pursuit of varietal development. His keen eye for novelty fostered the great success of high-demand strawberry varieties, berries, stone fruit varieties, and exotic produce, reflecting his unwavering commitment to nurturing relationships with leading R&D centers and programs and renowned plant genetic producers worldwide.
Eng. Alaa’s contributions to agricultural techniques pioneered the establishment of Egypt’s first tissue culture lab, transforming and modernizing plant propagation practices across Egypt, Moreover, he lead the modernization of agri-techniques via sustainable energy practices, and reduction of water usage while maximizing yields, benefiting both the environment and farmers. His vision during his time at PICO led to its transformation from a family-run farm into a professionally governed institution dedicated to agricultural innovation. Above all, Eng. Alaa was celebrated for his kindness, generosity, and humility. He empowered his team to operate freely, surrounding them with an unwavering shield of support, and his genuine care for those around him fostered a culture of collaboration as well as timeless friendships. He always believed that the foundation of a strong institution lies in the quality of its human capital as well as the ability of individuals to come together, and work as a team in harmony. He promoted a culture of respect, altruism, and unity.
Eng. Alaa shared his extensive knowledge in and out of agricultural practices, selflessly. Believing in development of his surrounding community at large. Beyond his professional achievements, Eng. Alaa was a mentor who was always ready to lend a helping hand to those in need. He empowered countless individuals through education and knowledge-sharing, ensuring that his impactful work would ripple through generations. As we reflect on the legacy of Eng. Alaa Kamel Diab, let us honor his memory by committing ourselves to upholding the values he cherished and the vision he passionately pursued in all that we do.
May he rest in peace.