Throughout every season, continue to uphold clients’ satisfaction with early, consistent, and excellent produce.

Eng. Alaa Diab – CEO

Product quality is ensured through our commitment to personal attention.

Eng. Hatem Elezzawy – Managing Director

Our capital is our honesty, integrity, and reputation.

Dr. Kamel Diab – Founder


Our Values


At the core of all our practices is integrity. To be dependable and firm in our convictions. To be transparent and highly communicative to our partners, clients and team. Accountability and commitment to our customers is what allows us to perform to the highest ability. To allow for a dynamic process where feedback and information sharing is encouraged.


As a family company at PICO we believe that our people come first. We seek to always retain a company culture that values individuals and allows them to pursue their ambitions and perform to the best of their abilities. With extensive training opportunities, social and health benefits, our environment is based on the well being of our team. Like any great family, each member is respected and represented.


In order for us to thrive we must be willing to drive innovation. Thus, we continuously research and develop with innovative technology and methodology. We in turn achieve sustainability and adapt to society’s changing needs. This allows for value creation and enhances our performance while reducing our environmental footprint.

Our Farms


8500 +

Acres of farmed land in Egypt.

30000 +

Tons of annual grown produce for local and export markets.

6000000 +

production of young plants through our tissue culture labs.

5000 +

employees on and off of our farms.

Our Brands


our brand

Through a diligent step-by-step process to ensure the delivery of the finest varieties and freshest produce to the local market, Pico Signature offers you a taste of Handpicked Perfection.


our brand

Whether you’re on the go or taking the time to create the perfect family weekend dinner that is both delicious and affordable, with Pico family, you have Guaranteed Goodness.


our brand

An alternative to our Pico brand, we offer the same level of quality and taste abiding with international standards. With Elena, you are still receiving the best from us.

twitter icon facebook icon instagram icon