PICO serves its customers and products with high pride and respect catering for client satisfaction.
PICO provides the Egyptian market with a seasonal basket of wholesome, healthy and fresh fruits and vegetables, among them many specialty products like lychees, asparagus, mangos, organic herbs, avocados, bananas and of course our signature strawberries.
All PICO products delivered to Egyptian markets
comply with export specifications in regards to food
safety and standards.
PICO products are available in all leading
hypermarkets, supermarkets, selected gourmet
shops and vegetable vendors.
PICO serves its customers and products with high pride and respect guaranteed by our highly interrelated business units to ensure the highest level of internal and external communication, catering for client satisfaction through premium quality products all the way from the first order to the final delivery.
PICO meets the highest specifications of U.K. and European supermarkets, who confirm their satisfaction through regular programs and visits. Production and management practices are continuously improved and upgraded to give optimum quality, yield and timing to match the customers’ needs in the ever changing global markets.
Logistics and Supply
Global markets demand flexible, resilient, responsive and reliable supply chains at less cost. PICO recognized soon enough that time-related concepts, effective logistics and distribution play an important role in fresh produce supply chains and that agri-logistics is one of the most effective keys for a successful supply chain. No effort is spared on the application of new logistical concepts, IT solutions and harnessing of existing knowhow.
PICO focuses on consistent, high quality produce delivered at the best cost at the right time.
Our qualified, in-house logistics team provides reliable, high quality, and personalized multi-modal solutions for each client from sales ex-works to door-to-door delivery. With an established, proven network of agents and strategic partners, we offer a wide service mix, including freight forwarding, customs clearance, inland transportation, storing and distribution. Problems are taken care of immediately and are turned into solutions. Our logistics team is headed by two logistics coordinators with master’s degrees in Logistical Management in Agricultural Exports and Supply Chain.
We strictly abide by our internal packing,
loading and unloading procedures to ensure arrivals being of the best quality, including pre-shipment surveys through independent surveyors. At destination, clearly defined unloading procedures cater for the same.
From farm to destination, temperature recorders monitor the temperature throughout the journey and make our cold chain transparent. In addition, all our shipments are insured under open marine cargo contracts. Because of our defined traceability system all produce can be traced back to its plot.